The roll out of the road system in America accelerated geographical mobility and the pursuit of the American dream. The country is, and always will be, the home of the road trip. Motorbikes and roadside diners and gas stations became enduring cultural symbols of America.
Meanwhile, the Harley Davidson evolved into an iconic American brand and bikers themselves carved their own archetype and story in a rapidly developing society. There was a spirit of freedom captured so well in the 1969 movie Easy Rider and by bands such as the Eagles, who encouraged us to “take it easy”.
Whilst I did not take this photograph standing on a corner in Winslow, Arizona and whilst none of the bikers look remotely like Peter Fonda, there is a deliberate nostalgic nod to a freewheeling era in American history. My goal was to make a photograph to elicit memories of the America we once knew.
But this vignette is, of course, completed by perhaps America’s most loved supermodel - Cindy Crawford. We could not possibly use any other person in this shoot, as the set we had chosen was the very diner she made famous in the iconic Pepsi advert of 1992.
There may be no cowboys in this photograph or baseball bats or country music references, but there is enough to make it quintessential Americana.